It’s almost a pandemic life-style: Tricked out cars, su’ped up trucks with gilded rims. We live in a country of consumerism, but is consumerism of America horribly excess when it’s socially suave to pimp out one’s ride? Adding neon lights to the bottom of one’s car cleary doesn’t improve the safety of the vehicle. Adding 20″ spinning rims won’t inherently up the retail value of one’s car. If that was the case, I imagine more people would flock to pimp out their ride. Why do people do these wierd things?